Name :Luigi Murenu.
Role: global creative consultant for John Frieda. Luigi says about John “In many cases we share the same vision: we both fight hard to continue to find new ways of transforming hair. It’s all about a true partnership because we are constantly competing, we don’t always agree.”
His favourite material girl: He is Madonna’s trusted hair stylist and he has created all her looks over the last years.
who loves you baby?: Nicole Kidman, Gwyneth Paltrow, Kate Moss, Cate Blanchett, Charlize Theron, Jennifer Lopez, Janet Jackson, Drew Barrymore, Naomi Watts and Anne Hathaway. 
His Mantra: The best place to start for a perfect look is strong and healthy hair which is perfectly cared for. Styling comes after, and requires excellent products.
His Modus Operandi: He loves working with celebrities who put the creation of their look in his hands: when dealing with artists, their images are in constant evolution and the hair stylist can continually put themselves to the test. His backstage idea “my work is a blank canvas and I have at hand every colour and shade: I like to enjoy myself by personalising the canvas.”
What rocks his World: “As a creator, I have to find inspiration everywhere. Travelling a lot I’m like a sponge when it comes to sensations and atmospheres that I find in the city where I’m living and working.”
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Baby steps: Originally from Sardinia, at a very young age he moved to Paris in 1983 to work simultaneously in a salon and at fashion shoots for Vogue, Elle and Harper’s Bazaar.
His light at the end of the tunnel: His meeting with Madonna, who has him to thanks for her iconic looks.
Who wants him most: Luigi Murenu has worked backstage for Gucci, Yves Saint Laurent, Victor & Rolf, Giorgio Armani, Chloe, Givenchy, Prada, Helmut Lang, Cavalli, Gianfranco Ferre, Alessandro Dell’Acqua, Max Mara, Pucci, Ungaro, and Blumarine.
He worked for the publicity campaign for Jil Sander, Helmut Lang, Louis Vuitton, Armani, Versace and Narciso Rodriguez and for various magazines: Italian, American and French edition of Vogue, W, Harper’s Bazaar and V.
